Importance of Photography in the success of your ecommerce store

As of 2021, 26.92% of the world’s population buys online, which represents 2.1 billion people

However, this huge amount of potential buyers is hard to convince, and as more and more people are entering this pool, more online businesses emerge every day, meaning you have a fiercely competitive market.

What do you think is the most important content on your ecommerce website? Pictures, as that is the first thing people notice on your website.

Do not underestimate the importance of product photography because this is one of the most powerful tools in selling of your products or services. Humans are visual beings, we process information based on what we see. Studies show that people remember 80% of what they see and 20% of what they read. 

According to a research from ViSenze, 62% of generation Z and Millennial consumers want visual search capabilities. Pinterest CEO Ben Silbermann says: “The future of search will be about pictures rather than keywords”. Instead of searching for words, users can drag or snap a photo of clothes, furniture or home decor, etc, without having to describe what they are looking for in a search box with Google Lens.

Product photography is important. In fact, it’s so important it might be the difference between making a sale and losing a lot of customers. Your site visitors will always be drawn to an image before they read the text on the page, which means you need to be sure that your images look awesome.

Invest in a good photography service and even better photos. This will make your customer stay on your site for longer duration to notice other aspects of it and read texts.

High-quality photos of products showing customers that you are serious in your business provides them with more security. But, great product photos don’t mean anything if they take too much time to load, in that case your bounce rate would be off the charts.

Be careful about images size, if a customer has to wait for more than 2 seconds to load a photo you will lose your game. A good professional photographer would help you reducing the size of the images without reducing the quality.

If you think that hiring a professional photographer is too expensive, you are going in the wrong direction as it’s even more expensive to have mediocre images on your website (resulting in missed selling opportunities). Make sure the images are blur, noise and pixilation free. 

Show almost all colors and styles.

Does your product come in a different colors or can be styled differently? If, for example, you are selling cropped top with matching sweatpants in different colors and patterns, don’t just take one photograph of the shorts in the most popular color. Make sure you show your visitors many colors and styles of your product, because that can really make a difference in whether you get a sale, since not everyone has the same taste. See how this beautiful model Isis Calje showcase this product set from www.roosoo.nl in different style

Consistency is the key but understand when you will benefit from variety.

Plan in detail what every set of photos should look like, from the background to the lighting, editing and the creation of a unique template. When a product photos are similar in terms of lighting and background then customer can easily scan through them quickly. At the same time it’s also important when you will benefit in showing the same product in different settings. If for example you are selling shoes that can be worn in different weather conditions then it makes sense to have outdoor pictures in the end along with studio images of the product.

90% of online buyers say that photo quality is the most important factor in an online sale

According to Justuno, 93% of consumers consider visual content to be the key deciding factor in a purchasing decision. Most importantly the quality of the visuals you’ll use to show how your products look is ESSENTIAL.

Etsy, “an e-commerce Website focused on handmade or vintage items and craft supplies.” (Wikipedia), with a catalog of over 60 million items, found that the quality of images was the most important factor in an online sale for 90% of its users!

78% of online shoppers want photographs to bring products to lifeObviously photo quality is a must-have if you’re running an e-commerce website, but it’s not enough on its own. Nowadays people, especially the X, Y, Z generations, are looking for EXPERIENCES when buying online, which is why your packshots should be a reflection of your brand image and tell a story.

According to a study conducted by Big Commerce, 78% of online shoppers want photographs to bring products to life - they want to see the product as if it’s part of their own daily lives. Product photography has the power to narrate a story: what the brand is about, what it means to consumers, and why the visitor should care about it. Therefore it’s important to have pictures showcasing the product where customers can see themselves.

"Using a larger product photo size on category pages increased sales by 9.46%"

According to ROOSOO; “Having beautiful, high-quality images is not enough in 2019. Right now people want to see big images, different ways to discover the product prior to buying it.”

A study conducted by Forbes has shown that 50% of online shoppers say “large, high-quality product images are more important than product information, descriptions or even reviews.”

Nitts Photography is the premium partner for all your product photography needs in Netherlands and India. We work with many agencies and can arrange Models from different ethnicities, body type and age to showcase your products.